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MCS Speaker Spotlight Two

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Jack York & Jody Holtzman

Jack York is co-founder of It’s Never 2 Late (iN2L), a company dedicated to helping older adults realize the full benefits of adaptive technology. Originally, Jack did not envision iN2L as a business; the impetus for what became the company was a philanthropic idea—to donate computers to assisted living communities and nursing homes in Southern California. With a 15-year background in the Silicon Valley, he saw a vast potential in fostering these connections, but also saw that conventional technology was too difficult for virtually all residents to use in a meaningful way. As a result, in 1999, Jack retired as Vice President of Strategic Sales for Vishay Intertechnology and started what has become a successful gerontechnology company. He is a sought after national and international speaker on technology being used as a means to create personalized experiences that engage and connect residents to their loved ones and the world at large, specifically individuals with dementia. As of 2018, the company has a customer base of over 2,500 communities spread out across all 50 states. iN2L’s work has been recognized by the Wall Street Journal, NPR, and dozens of senior living publications.

Jody Holtzman has more than two decades of experience helping companies develop and implement competitive strategies and achieve their strategic market goals. At AARP, he lead the Thought Leadership group, where his focus was to stimulate innovation in the market that benefits people over 50. This involves areas such as the future of technology, technology design for all, and 50+ entrepreneurship. Before joining AARP, Jody was in senior leadership roles in several strategy consulting firms. He was a Director of Global Strategy and Planning, and led the Market Intelligence Network
of PriceWaterhouseCoopers. Before that, he was Vice President of Consulting for FutureBrand. He also produced the Report to the President on the Exxon Valdez Spill, and authored position papers for the US delegation to the Montreal Protocol to Protect the Ozone Layer. Early in his career, Jody worked with developing countries to design and implement foreign investment promotion programs and economic development strategies. He has led numerous workshops on competitive strategy and organizational performance, and his work has been published in the
Journal of Business Strategy, Competitive Intelligence Magazine, The Competitive Intelligence Anthology, and Making Cents Out of Knowledge Management. He has a graduate degree in international political economy from the University of Chicago.

PDF version of Jack York’s bio.

PDF version of Jody Holtzman’s bio.


Jack York & Jody Holtzman’s discussion at the 7th Annual Memory Care Summit is titled “The Lure of Technology in Memory Care: Choosing Products Strategically”
To view a description of the session, visit: https:/erickson.umbc.edu/mcs/